Sao Paulo Supermarket Association - APAS 2019 Research
Productive units
March 2020
Facility to find organic products in the area
Stimulated
Basis: 1,027 interviewed
Question: How easy do you find organic products in you area?
Organic products diversity in your area
Stimulated
Basis: 1,027 interviewed
Question: How easy do you find organic products in you area?
Most consumed organic products
Organic Consumer – Spontaneous
Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?
Preferred places to buy organic products
Organic Consumer – Spontaneous
Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?
How would you rather find the organic products in a store?
Organic Consumer – Stimulated
Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?
How much would you be willing to overpay for an organic product?
Organic Consumer – Spontaneous
Basis: 600 interviewed
Question: When you go to your favorite store to buy organic products,
would you prefer it arranged in a specific section / aisle / shelf or arranged next to
non organic products?
Potential growth in the organic products consumption
Organic Consumer – Stimulated
Basis: 600 interviewed
Question: How willing are you to consume more organic products within six months?
