Sao Paulo Supermarket Association - APAS 2019 Research
0%
of consumers would like to find more organic, natural and healthy products at the supermarket shelves
Productive units
March 2020
21142
21142
In 2016 were 12,769 + 65%
Facility to find organic products in the area
Stimulated
Very easy
9%
Easy
18%
Neither easy, nor difficult
26%
Difficult
23%
Very difficult
24%
Basis: 1,027 interviewed Question: How easy do you find organic products in you area?
Organic products diversity in your area
Stimulated
Very easy
8%
Easy
14%
Neither easy, nor difficult
26%
Difficult
27%
Very difficult
25%
Basis: 1,027 interviewed Question: How easy do you find organic products in you area?
Most consumed organic products
Organic Consumer – Spontaneous
Vegetables
17%
Chemicals
14%
Fruits
10%
Health
9%
Lettuce
6%
Legumen
4%
Natural
4%
Greens
3%
Tomato
3%
Basis: 600 interviewed Question: When you go to your favorite store to buy organic products, would you prefer it arranged in a specific section / aisle / shelf or arranged next to non organic products?
Preferred places to buy organic products
Organic Consumer – Spontaneous
Street market
87%
Chemicals
65%
Natural products store
6%
Internet
1%
Other
7%
Basis: 600 interviewed Question: When you go to your favorite store to buy organic products, would you prefer it arranged in a specific section / aisle / shelf or arranged next to non organic products?
How would you rather find the organic products in a store?
Organic Consumer – Stimulated
In a specific organic section
81%
Among non organic products
15%
In an exclusively organic shop
4%
Basis: 600 interviewed Question: When you go to your favorite store to buy organic products, would you prefer it arranged in a specific section / aisle / shelf or arranged next to non organic products?
How much would you be willing to overpay for an organic product?
Organic Consumer – Spontaneous
Nothing
16%
1 to 10%
35%
11 to 25%
20%
26 to 35%
12%
36% or more
13%
Couldn’t specify
4%
Basis: 600 interviewed Question: When you go to your favorite store to buy organic products, would you prefer it arranged in a specific section / aisle / shelf or arranged next to non organic products?
Potential growth in the organic products consumption
Organic Consumer – Stimulated
Very willing
28%
Willing
43%
Indifferent
17%
Unwilling
9%
Very unwilling
3%
Basis: 600 interviewed Question: How willing are you to consume more organic products within six months?
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